DoppelDown vs PhishLabs (Fortra) — Brand Protection Comparison
PhishLabs by Fortra charges $50,000–$250,000 per year and requires complex SOC integration. DoppelDown lets you start protecting your brand in minutes — for free.
DoppelDown Free Tier
$0/month
No credit card required
PhishLabs Starting Price
$50K+/year
Requires sales + SOC team
You Save Up To
99.8%
Compared to PhishLabs
Feature-by-Feature Comparison
| Feature | DoppelDown | PhishLabs (Fortra) |
|---|---|---|
| Starting Price | Free ($0) | $50,000/year |
| Paid Plans From | $49/month | $50K–$250K/year |
| Free Tier Available | ||
| Self-Serve Signup | ||
| Setup Time | Under 5 minutes | Weeks to months |
| Domain Monitoring | ||
| Social Media Monitoring | ||
| Phishing Detection | Deep (core focus) | |
| Phishing Takedowns | Takedown reports | Managed takedowns |
| Threat Intelligence | Domain & social intel | Extensive (dark web, email) |
| Takedown Reports | ||
| NRD (New Domain) Feed | Enterprise plan | |
| API Access | Pro & Enterprise | |
| Evidence Packages | ||
| Integration Complexity | Plug-and-play | Complex (SOC integration) |
| Ideal For | SMBs to Enterprise | Large enterprise / financial |
| Contract Required | No — cancel anytime | Multi-year contracts common |
Why Businesses Choose DoppelDown Over PhishLabs
200x–1000x More Affordable
PhishLabs contracts typically start at $50K/year and can exceed $250K. DoppelDown's Enterprise plan is $249/month ($2,988/year) — and you can start for free.
No SOC Team Required
PhishLabs is designed to integrate into enterprise Security Operations Centers. DoppelDown is self-serve and works out of the box — no security team needed.
Minutes, Not Months
PhishLabs deployments often take weeks to months with professional services. DoppelDown: sign up, add your brand, start scanning in under 5 minutes.
Built for the Rest of Us
PhishLabs serves Fortune 500 banks and financial institutions. DoppelDown serves everyone — from solo founders to growing enterprises who need brand protection without the six-figure price tag.
When PhishLabs Might Be a Better Fit
PhishLabs (now part of Fortra) is a category leader in managed phishing takedowns and threat intelligence for large financial institutions. If you're a major bank or financial services company with a dedicated SOC team, an existing Fortra relationship, and a six-figure security budget, PhishLabs offers deep capabilities like dark web intelligence, managed email threat response, and fully managed takedown operations.
For the other 99% of businesses that need brand protection without the enterprise complexity and cost, DoppelDown is the practical choice.
DoppelDown Pricing
Free
$0forever
1 brand, basic monitoring
Starter
$49/month
3 brands, weekly scans
Pro
$99/month
10 brands, daily scans, API
Enterprise
$249/month
Unlimited brands, NRD feed
Enterprise-Grade Brand Protection — Without the Enterprise Price
You don't need a $250K budget or a SOC team to protect your brand. Start free — no credit card, no sales call, no months-long deployment.
Start Free NowFrequently Asked Questions
Is DoppelDown a good alternative to PhishLabs?
Yes. DoppelDown offers domain monitoring, phishing detection, social media scanning, and takedown reports — starting at $0/month. For businesses that don't need a fully managed SOC-integrated solution, DoppelDown delivers the core brand protection features at 99%+ savings.
What is PhishLabs / Fortra?
PhishLabs is a digital risk protection company acquired by Fortra (formerly HelpSystems) in 2022. They specialise in phishing takedowns, threat intelligence, and brand abuse detection, primarily serving large financial institutions.
How much does PhishLabs cost?
PhishLabs pricing is not publicly available. Industry sources report typical contracts range from $50,000 to $250,000+ per year depending on scope, with multi-year commitments common.
Does DoppelDown do phishing takedowns?
DoppelDown provides phishing detection with evidence packages and takedown reports that you can submit to hosting providers and registrars. PhishLabs offers fully managed takedowns as a service — but at 100–1000x the price.
See how DoppelDown compares to other providers: