DoppelDown vs Bolster (CheckPhish) — Brand Protection Comparison
Bolster offers AI-powered phishing detection but charges $20,000–$100,000+ per year with no published pricing. DoppelDown gives you transparent pricing, a free tier, and instant setup.
DoppelDown Free Tier
$0/month
No credit card required
Bolster Starting Price
$20K+/year
Custom quotes only
You Save Up To
98%+
Compared to Bolster
Feature-by-Feature Comparison
| Feature | DoppelDown | Bolster (CheckPhish) |
|---|---|---|
| Starting Price | Free ($0) | ~$20,000/year |
| Paid Plans From | $49/month | $20K–$100K/year |
| Free Tier Available | CheckPhish scanner only | |
| Self-Serve Signup | ||
| Transparent Pricing | ||
| Setup Time | Under 5 minutes | Weeks (sales + onboarding) |
| Domain Monitoring | ||
| Social Media Monitoring | ||
| Phishing Detection | Deep (core focus) | |
| Real-Time Phishing Analysis | Scheduled scans | Real-time AI detection |
| Automated Takedowns | Takedown reports | Automated takedown service |
| Takedown Reports | ||
| NRD (New Domain) Feed | Enterprise plan | |
| API Access | Pro & Enterprise | Enterprise only |
| Evidence Packages | ||
| Ideal For | SMBs to Enterprise | Mid-market to Enterprise |
| Contract Required | No — cancel anytime | Annual contract typical |
Why Businesses Choose DoppelDown Over Bolster
Transparent Pricing — No Surprises
Bolster has no published pricing — you need to go through a sales process to even learn what it costs. DoppelDown's plans are listed publicly: $0, $49, $99, or $249/month. What you see is what you pay.
True Free Tier, Not Just a Scanner
Bolster offers CheckPhish as a free URL scanner, but their actual brand protection platform requires enterprise pricing. DoppelDown's free tier includes real ongoing brand monitoring — not just a one-off scan.
No Sales Calls Needed
With Bolster, you can't even get started without talking to sales. DoppelDown is fully self-serve — sign up, add your brand, and start scanning in under 5 minutes.
Built for Every Business Size
Bolster primarily serves mid-market and enterprise clients. DoppelDown scales from solo founders to growing businesses without forcing you into a contract you can't afford.
When Bolster Might Be a Better Fit
Bolster (also known for their CheckPhish scanner) has built an impressive AI-powered phishing detection engine with real-time analysis and a large data lake of known threats. Their automated takedown service handles the entire takedown lifecycle, and their detection speed for new phishing pages is among the fastest in the industry.
If your business faces high-volume phishing campaigns and you need real-time detection with fully managed automated takedowns — and you have the budget ($20K+/year) — Bolster's specialised phishing focus may be worth the premium. For broader brand protection at an accessible price, DoppelDown is the clear choice.
DoppelDown Pricing
Free
$0forever
1 brand, basic monitoring
Starter
$49/month
3 brands, weekly scans
Pro
$99/month
10 brands, daily scans, API
Enterprise
$249/month
Unlimited brands, NRD feed
Brand Protection With Pricing You Can Actually See
No "contact sales for pricing" games. No surprise quotes. Just transparent plans and a free tier to get started. Protect your brand today.
Start Free NowFrequently Asked Questions
Is DoppelDown a good alternative to Bolster?
Yes. DoppelDown offers domain monitoring, phishing detection, social media scanning, and takedown reports — starting at $0/month with transparent pricing. If you don't need Bolster's real-time phishing-specific AI engine, DoppelDown provides comparable brand protection at a fraction of the cost.
What is CheckPhish and how does it relate to Bolster?
CheckPhish is a free URL phishing scanner built by Bolster. It lets anyone check if a URL is a phishing site. However, CheckPhish is just a single-URL scanner — Bolster's full brand protection platform is a separate enterprise product with custom pricing.
How much does Bolster cost?
Bolster does not publish pricing. Based on industry reports, their brand protection platform typically costs $20,000 to $100,000+ per year depending on the scope of coverage and number of brands monitored. A sales call is required to get a quote.
Does DoppelDown detect phishing sites?
Yes. DoppelDown monitors for lookalike domains, phishing pages, and brand impersonation across the web. While Bolster offers more specialised real-time phishing AI, DoppelDown's phishing detection covers the most common threats that affect SMBs and growing businesses.
Can I try DoppelDown before paying?
Absolutely. DoppelDown offers a completely free tier that lets you monitor 1 brand with basic scanning — no credit card required. With Bolster, you can't even access the platform without going through a sales process.
See how DoppelDown compares to other providers: