DoppelDown vs Allure Security — Brand Protection Comparison
Allure Security targets Fortune 500 companies with pricing from $30,000–$150,000+ per year and enterprise-only sales. DoppelDown makes brand protection accessible to every business — starting free.
DoppelDown Free Tier
$0/month
No credit card required
Allure Security Starting Price
$30K+/year
Enterprise sales only
You Save Up To
99%+
Compared to Allure Security
Feature-by-Feature Comparison
| Feature | DoppelDown | Allure Security |
|---|---|---|
| Starting Price | Free ($0) | ~$30,000/year |
| Paid Plans From | $49/month | $30K–$150K/year |
| Free Tier Available | ||
| Self-Serve Signup | ||
| Transparent Pricing | ||
| Setup Time | Under 5 minutes | Weeks (enterprise onboarding) |
| Domain Monitoring | ||
| Social Media Monitoring | Limited | |
| Phishing Detection | ||
| Decoy / Honeypot Technology | Unique (core differentiator) | |
| Phishing Page Manipulation | Yes (credential capture disruption) | |
| Takedown Reports | ||
| NRD (New Domain) Feed | Enterprise plan | |
| API Access | Pro & Enterprise | Enterprise only |
| Evidence Packages | ||
| Ideal For | SMBs to Enterprise | Fortune 500 only |
| Contract Required | No — cancel anytime | Annual enterprise contract |
Why Businesses Choose DoppelDown Over Allure Security
Actually Accessible to Your Business
Allure Security is built for Fortune 500 companies with six-figure security budgets. DoppelDown is built for every business — start free, upgrade when you need to, cancel anytime.
Transparent Pricing — No Guessing
Allure Security doesn't publish pricing, and quotes can range from $30K to $150K+/year. DoppelDown's plans are listed publicly: $0, $49, $99, or $249/month. No surprises.
Instant Setup, Not Enterprise Onboarding
Allure Security requires enterprise sales cycles, procurement, and onboarding. DoppelDown: sign up, add your brand, start scanning in under 5 minutes.
No Contract Lock-In
Allure Security typically requires annual enterprise contracts. DoppelDown is month-to-month — cancel anytime, no penalties, no lengthy exit process.
When Allure Security Might Be a Better Fit
Allure Security has a genuinely unique approach: their "decoy" technology can manipulate phishing pages in real-time, inserting fake credentials to poison attacker databases and track stolen data. This honeypot-style approach is innovative and provides intelligence that goes beyond simple detection and takedown.
If you're a Fortune 500 company facing sophisticated, targeted phishing campaigns and you want to actively disrupt attackers (not just detect them), Allure Security's decoy technology is genuinely differentiated. For the vast majority of businesses that need reliable brand monitoring, phishing detection, and takedown support, DoppelDown delivers the essentials at a price that makes sense.
DoppelDown Pricing
Free
$0forever
1 brand, basic monitoring
Starter
$49/month
3 brands, weekly scans
Pro
$99/month
10 brands, daily scans, API
Enterprise
$249/month
Unlimited brands, NRD feed
Brand Protection for Every Business — Not Just the Fortune 500
You don't need a Fortune 500 budget to protect your brand. Start free with DoppelDown — no sales calls, no enterprise contracts, no weeks of onboarding.
Start Free NowFrequently Asked Questions
Is DoppelDown a good alternative to Allure Security?
Yes. DoppelDown offers domain monitoring, phishing detection, social media scanning, and takedown reports — starting at $0/month instead of $30,000+/year. Unless you specifically need Allure Security's decoy/honeypot technology, DoppelDown provides the brand protection features most businesses need at a fraction of the cost.
What is Allure Security's decoy technology?
Allure Security uses a unique approach where they inject fake credentials and tracking data into phishing pages to poison attacker databases and trace stolen information. This "active defense" approach goes beyond detection and takedown, but it's primarily designed for Fortune 500 companies facing sophisticated targeted attacks.
How much does Allure Security cost?
Allure Security does not publish pricing and focuses exclusively on enterprise clients. Based on industry information, contracts typically range from $30,000 to $150,000+ per year depending on scope, with annual commitments required.
Can DoppelDown protect my brand without decoy technology?
Absolutely. The vast majority of brand threats — domain squatting, lookalike sites, phishing pages, social media impersonation — are effectively handled by monitoring, detection, and takedown workflows. DoppelDown covers all of these. Decoy technology is a niche capability most businesses don't need.
Does Allure Security work for small businesses?
No. Allure Security targets Fortune 500 and large enterprise clients exclusively, with pricing starting at $30K+/year. DoppelDown was specifically built to make brand protection accessible to businesses of all sizes, with a free tier and plans from $49/month.
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